Why the ‘why’ is important.
Great leaders, whether an individual or a brand, are those who are able to inspire people to take action. But what’s their secret? How are some people able to achieve this, while others simply can’t? It all comes down to one simple thing; having a strong belief about why you are doing what you’re doing. Not convinced? Here’s why the ‘why’ is so important.
In a business, everyone knows what the business does, some know how they do it, but very few know why they do it. At this point, you’re probably thinking, “to make money of course”. Wrong! Sure, everyone needs to make money, but this is simply a result of what you do, not the actual reason why. The why is far more important. It should be the basis for all that you do; your underlying motivation.
For inspiring people or businesses, their ‘why’ is almost always rooted in making an impact or a desire to create a better world. When applying this thinking to your own life, try to think of your big ‘why’. Why do you get out of bed in the morning? Why do you make the choices that you do? Often the answers to these types of questions are not that clear cut. In today’s busy world it’s easy to get caught up in the day-to-day humdrum, never taking the time to reflect on your motivations or set important goals for yourself. But if you hope to find your true purpose in life and in business, this is exactly what you have to do!
When it comes to finding your ‘why’, clarity is key. If you’re clear on why you do what you do, it makes it easier for other people to buy into it too. Having clarity is what enables great business leaders to effectively communicate their core purpose that exists beyond their product and service. This purpose needs to be communicated first to your employees, and then to your customers. It is this clarity in purpose that inevitably inspires people to follow you or to buy your products.
So, what happens once you’ve discovered your ‘why’? Then the hard work really starts. Sticking to your guiding principles and purpose no matter what, can be a challenge but is vital if you’re going to become a leader. Nobody is going to buy into a leader who can’t even stand by their own beliefs. Nurture an unwavering discipline, so that you stay true to your values despite the challenges that may crop up along the way. This is the only way that anybody will actually believe what you say and do and trust you enough to become a follower or customer. That’s why very action you take should reflect this core belief. For a business this means that all your products and services, marketing and PR, culture and employees, should always be in line with your core purpose.
HANNA GIRLING, wife, mother, business owner, coach, sport enthusiast and forever an optimist.